Friday, January 30, 2009

Kellogg's Frosted Flakes Earn Your Stripes

Although winter is currently in full swing in our area I long to be back at ballpark! Sitting in the warm sun watching our little loves enjoy themselves while playing a sport they love!
As the Mom of two active kids who are constantly involved in sports, I too often these days see the profound state of decline into which so many fields have fallen. As towns face dramatic budget cuts, many fields go months - even years - without maintenance, let alone renovation or rebuilding. And when fields fall into disrepair, we lose them as central gathering places in our communities - places where our children engage in team sports or meet up after school for a pick-up game, where we walk our dogs and chat with our neighbors, where adults gather for recreation leagues and families spend leisurely weekends.
Taking steps toward improving our own communities remains one of the most effective ways each of us can get involved and make a difference in each of our communities. Embracing this spirit of making a difference, Kellogg's Frosted Flakes Earn Your Stripes program has initiated a call-to-action for a national field renovation program that kicks off this coming Super Bowl Sunday with a commercial entitled "Plant a Seed." The ad focuses on the role we all play in building stronger communities and making a difference in kids' lives. Because the Earn Your StripesTM program is about inspiring kids to be their very best, "Plant a Seed" shows that before anyone can earn a single stripe, someone has to plant a seed and help give kids places to realize their promise and potential.
The field renovation initiative will make over approximately 50 fields across the United States to help provide better places for families to stay active. Through this program, fields will once again become central and vibrant places of activity and community in cities and towns across the country. The Frosted Flakes Plant a Seed Campaign gives people an opportunity to nominate their local ball field to be renovated by Kellogg’s. To nominate your ball field, click here.
Be sure to tune in for the launch of Kellogg's Frosted Flakes® field renovation initiative with its upcoming "Plant a Seed" Super Bowl commercial this Sunday!
Thanks so much to MOMCENTRAL for letting us know about this great campaign!

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