Purina Cat Chow Supports Susan G. Komen for Breast Cancer Awareness

Purina® Cat Chow® understands the unique bond between an owner and their cat and the connection they share. Inspired by a cancer survivor’s touching story of the role her cat played during her battle with cancer, Purina Cat Chow began a partnership with Susan G. Komen for the Cure®. This year, Purina Cat Chow will donate more than $200,000 to Susan G. Komen for the Cure and will raise awareness for breast cancer through the Purina Cat Chow Connected for the Cause campaign.

Purina Cat Chow invites consumers to visit www.catchow.com/pink to hear survivor stories, read about the unique connection between survivors and their cats, and share photos of support. For every picture uploaded, Purina Cat Chow will donate an additional $1 to Susan G. Komen for the Cure up to $10,000. The Purina Cat Chow Connected for the Cause campaign will culminate in October with limited-edition pink packaging at grocery, mass and pet retailers nationwide in honor of National Breast Cancer Awareness Month. Products featuring pink packaging include Purina® Cat Chow® Complete Formula and Purina® Cat Chow® Indoor Formula, both available in 3.5 lb. and 16 lb. bags.