Saturday, December 12, 2009

The Baby Boom: Baby Care Products Becoming Big with Adults

According to a recent Harris Poll, 40 percent of adults – both men and women – confirm that they use baby products on themselves as alternatives to products that may be more expensive and only have one purpose. Case in point, the data shows that 37 percent of those polled use baby powder to absorb sweat and odor in their shoes while 23 percent use baby powder on their bodies as a substitute for deodorant. And the list goes on from there. As we continued to hunt for new ways to stretch our budgets and get more bang for our buck, we are all looking for more creative ways to use things they already have in the house.

Baby Magic, one of the oldest and most respected baby care brands on the market today, has noticed this rising trend for some time now, as a large portion of their consumer base, including adults without children, are turning to their hypoallergenic, multi-use products as an alternative.

Baby Magic is the mom-approved and dermatologist-tested brand known for gently cleansing and protecting babies for over 100 years. Providing a wealth of information and support on everything parents need to keep their baby’s skin soft, clean and healthy, Baby Magic offers a wide range of products for all your baby care needs.

Baby Magic sees the largest cross over with the following products:

Creamy Baby Oil
Alternative Adult Use: Makeup Remover, After Sun Face & Body Moisturizer

Enriched with vitamins and aloe, this unique blend of lotion and oil helps to soften and seal in the natural moisture that can be lacking in adult skin after prolonged exposure to the sun. Gentle emollients help remove makeup and offer all day moisture. The hypoallergenic formula is mild enough for sensitive skin, making it perfect.

Retail Price: $5.19

Gentle Hair & Body Wash
Alternative Adult Use: Makeup Remover, Mild Facial Cleanser

This gentle hair and body wash, which doubles as a mild facial cleanser, replenishes natural moisture as it removes excess dirt and oil. The easy-rinsing, tear-free formula is also mild enough to use as a makeup remover, including on the eye area.

Retail Price: $5.49

Baby Powder
Alternative Adult Use: Foot and Body Deodorizer

Specially formulated to absorb moisture and wetness, this powder helps reduce irritation and prevent chaffing as it reduces odor. The hypoallergenic formula is mild enough for daily use and the Fresh Baby Scent leaves skin feeling soft, smooth and smelling wonderful all day.

Retail Price: $3.20

Baby Magic products are available at Babies "R" Us, Wal-Mart, Target, CVS and more.

Thanks so much to Baby Magic for providing the items listed above for review!


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