Thursday, January 13, 2011


Better-for-You Food Company Teams Up with Celebrity Chef to Help Moms Please Picky Eaters
Are you a parent that puts Carrots in mac n’cheese? Sweet potatoes in pancakes? Spinach in brownies? Veggie Patch makers of better-for-you vegetarian foods and meatless snack options, today introduced The Ultimate Sneak-Away Contest with best-selling author and culinary expert, Missy Chase Lapine—known as The Sneaky Chef—to give us parents clever new tricks for sneaking real vegetables into some of America’s favorite foods.

The Ultimate Sneak-Away Contest, hosted on Facebook invites parents to share their “Sneak of the Week” – a favorite tip, trick or recipe designed to sneak veggies into a meal, snack or dessert. One lucky “Sneak of the Week” submission will win The Ultimate Sneak-Away grand prize, including an exclusive, in-person culinary consultation with Missy Chase Lapine, where she will share cooking tips and provide custom nutritional advice. In addition, Missy will prepare a delicious dinner for the family while mom sneaks out of the kitchen to enjoy a relaxing spa treatment.
The contest will run for five weeks, with three recipes selected weekly by Veggie Patch and Missy Chase Lapine as the featured “Sneak of the Week.” At the end of the contest, a total of 15 finalists, dubbed “Undercover Mothers,” will receive prize packages, including a year’s worth of Veggie Patch products and a Flip Video™ UltraHD™ Camcorder to film themselves in the kitchen whipping up their recipe and providing step-by-step cooking instruction to help others re-create the dish in their own home. All videos will be uploaded to the contest Facebook page and on February 15 voting for the Undercover Mothers will begin. Consumers, fans, friends and family can vote online for their favorite Undercover Mother video and recipe to win The Ultimate Sneak-Away grand prize.

The Ultimate Sneak-Away Contest closes on Jan. 30, 2011. Voting for the Undercover Mothers is open from Feb. 15 through Feb. 22, and the grand prize winner will be announced on Veggie Patch’s Facebook page on Feb. 23, 2011.

We were sent Veggie Patch coupons for sharing this great info!


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