Wednesday, February 9, 2011

NEW Limited Edition Brooklyn Artists Tee Series

Soft Clothing is proudly based in Brooklyn NY and is inspired by the street art and visual artists that surround their Bushwick design studio. In an effort to support local Brooklyn-based artists' work, they are set to launch a Limited Edition Brooklyn Artists Tee Series on February 14, 2011. A portion of profits from the sale of these long sleeve printed tees will go toward supporting FREE ARTS NYC, a NY-based organization that provides under-served children and families with a unique combination of educational arts and mentoring programs.

"We commissioned three well known local artists to create a tee shirt design based on what inspires them. The process itself was very inspiring for us! For the tee design, we thought a lot about what kids love, how they make art, and how open and potent their imagination can be. Creativity is very important at Soft, and as a former educator, I am so happy to be able to support both local artists and art education through this creative project." States Soft Founder, Jessica Ralli.

"Free Arts NYC is thrilled to be a part of Soft Clothing's inaugural Artist Series collection and pleased to support the local artists involved." Free Arts NYC

The Shirts:

What Inspires Each Artist:

Ipswitch Tee:
Drawing by Timothy Hull, Artist
"I am inspired by patterns, phenomenon and antiquity. This particular drawing, however, was directly inspired by my 1975 Cape Dory Typhoon sailboat."

Graffiti Tee:
Photo silhouette concept and design by Gisel Florez, Photographer
"I am inspired by adventure. Within my photographs, I try
to convey the energy and emotion associated within the subject."

We Tee:
Mixed media collage by Ellen Letcher, Artist
"I love photography, painting & design. I am inspired by love and imagination, and this mixed media collage was inspired by the differences between robots and humans."

Ella received one of these Soft tees and she loves wearing it! She said it is so comfy and she LOVES that it is tagless! I love the wide collars and the encased elastic waistbands that this shirt offers! We encourage you to check out these fun shirts!

About Soft
Many children are extra-sensitive to the texture and feel of clothing. Soft® is the first line of inclusive clothing designed with the needs of all children in mind, including those with sensory sensitivity, a common symptom of Autism, Sensory Processing Disorder, ADHD and many Developmental Disabilities. Soft® provides extra comfort with their use of flat seaming, 100% of the softest combed cotton, wide collars, encased elastic waistbands, printed labels (tagless) and more. Soft is based in Brooklyn, New York and designed by Jessica Ralli, a Special Educator, and Suzy Kogen Friedman, a mom and caring family member to a child with Autism, both of whom share a common goal to design clothing that can enhance a child's social skills, sensory organization and concentration by addressing unique sensory needs but without sacrificing personal style and self expression. Soft® supports organizations that support Autism Research, Inclusive Education, and dis/Ability awareness such as the Autism Society Of America, SPD Foundation and Autism Speaks.

Free Arts NYC provides under-served children and families with a unique combination of educational arts and mentoring programs that help them to foster the self-confidence and resiliency needed to realize their fullest potential.

We received a Soft Tee to review!


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