This year, Macy’s is adding to the spirit of “Believe” with a national Santa Tour, an honorary National Believe Day, a Yes, Virginia, animated special, and a new TV commercial featuring Queen Latifah.
The nostalgic holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million.
For more details, please visit www.macys.com/believe
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