Wednesday, December 10, 2008

Safeway PowerPump Program

Safeway, the Start-Up
In 1915, M.B. Skaggs, an ambitious young man in the small Idaho town of American Falls, purchased a tiny grocery store from his father. M.B.'s business strategy, to give his customers value and to expand by keeping a narrow profit margin, proved spectaculary successful. By 1926 he was opening 428 Skaggs stores in 10 states. M.B. almost doubled the size of his business that year when he merged his company with 322 Safeway (formerly Selig) stores. Two years later M.B. listed Safeway on the New York Stock Exchange. M.B. did not let the difficulties of the Great Depression dilute his pioneering focus on value for customers. In the 1930s Safeway introduced produce pricing by the pound, opening dating on perishables to assure freshness, nutritional labeling, even some of the first parking lots.

Safeway Expands
Today M.B. Skagg's value vision still drives Safeway, though on a dramatically larger scale. There are 1,775 Safeway stores across the US and Canada. These include 312 Vons stores in Southern California and Nevada, 112 Randalls and Tom Thumb stores in Texas, 37 Genuardi's store in the Philadelphia area, as well as 17 Carrs stores in Alaska.
Not Just a Store, a BrandA key ingredient in Safeway's success has been the introduction of one of the most extensive private label programs in North America. Customers can choose from some 3,000 products including Safeway, Lucerne and Mrs. Wright's. An additional 1,250 premium products are marketed under the award-winning Safeway SELECT label.

With a now-recognized official recession upon us, everyday expenses like grocery-shopping, filling your car with gas, and prescription co-pays really add up. And with the holidays now entering full swing- gift giving, parties, and travel - most of our family finances have been strained. More than ever, I find myself relying on loyalty cards for the benefits they provide during everyday shopping. I love the sense of double-dipping, getting a little extra for what I already do.

Safeway and its family of grocery stores (Vons, Dominick's, Tom Thumb, Randalls, Pavilions, Carrs and Genuardi's) are helping Moms make this season a bit easier. Shopping with Safeway's Club Card offers us the opportunity to earn gas rewards whenever we grocery shop, buy prescriptions, and even gift cards. Most significantly, we can earn double PowerPump Gas Rewards for every $100 in gift cards purchased with your Club Card at Safeway stores.

You can pick up gift cards from over 300 retailers, restaurants, sports and entertainment companies (including Best Buy, The Home Depot, Macy's, iTunes, plus many more!). To find a participating store near you, go to and enter your zip code. Not only can you buy gift cards as presents this season, but they can also be great for personal use to receive the extra benefit of double gas rewards at the pump. The offer of double PowerPump gas rewards on gift cards will only be available through the holidays.

Safeway Brands Include:
mom to mom™
Safeway SELECT®
Signature Cafe™
Priority® Pet Care
Basic Red®
Primo Taglio®
Rancher's Reserve™
Bright Gree

Also make sure you check out:

Weekly Specials
Club Card
The Smart Way to Shop

Thanks Mom Central for letting us know about PowerPump Gas Rewards and one-stop shopping at Safeway this holiday season.


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