Tuesday, February 10, 2009

Help Fight Ovarian Cancer with the Electrolux Virtual Bake-Off!

In the spirit of Valentine's Day, Electrolux has teamed up with one of America's favorite moms, Kelly Ripa, to spread a little love via a charitable social media campaign. On the Electrolux Web site, you can create and send a unique virtual cupcake to friends and family during February. For every cupcake sent, Electrolux will donate $1 to the Ovarian Cancer Research Fund (OCRF) as part of their half million dollar commitment to help support this worthy cause. Which means each virtual cupcake will go a long way.
What's more, everyone who logs on and sends a cupcake will be entered for a chance to win a new "Red Hot Red" front-load Washer & Dryer (an estimated $3,600 value) from Electrolux, the appliance brand used throughout fine homes in Europe for 80 years.
Kelly Ripa also designed a custom "Wear Your Heart on Your Sleeve" T-shirt, the perfect Valentine's gift for friends and family, with 100% of the proceeds benefiting OCRF (also available on electroluxappliances.com).

Thanks so much to Mom Central for letting us know about this important cause!


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