Monday, September 14, 2009

Discover the Forest (Ad Council/US Forest Service)

Discover the Forest

The time U.S. children spend outdoors has declined 50% in the past 20 years, according to the Ad Council. The Forest Service is hoping to change this startling statistic through a PSA campaign entitled “Where the Other You Lives.” This is a project that encourages tweens and their parents to re-connect with the great outdoors.

This project is intended to raise awareness about the benefits of spending time in nature by allowing children to explore, use their imagination and discover new wildlife. Being in nature frees them from their crazy, scheduled days and offers the ability to get lost in something totally unmanaged, unexpected and utterly surprising. And with a healthy and curious relationship with nature, our children are more likely to feel responsible for its well-being.


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